Client: LEGO Group & adidas Group
Tasks: product invention, product design, strategy to product
In this never-seen-before LEGO offering, you’ll be recreating the iconic trainer from LEGO elements to make a collectible display piece that’s sure to spark conversations.
Just like the real thing, this LEGO version includes the iconic Adidas Originals Superstar trainer graphics, shell toe shape, trefoil logo and serrated 3 stripes mark. Right shoe or left shoe? You decide! Or buy two to create a pair! This set includes 17 extra LEGO elements, so you can choose to build either the right-foot or left-foot trainer. For extra realism, it even has shoelaces and comes in an authentic shoe box.
As a kid of the 80s and growing up in the 90s, the Superstar trainer with its rich street art culture was such an iconic item, and that’s also when I got my first pair. So when the collaboration with Adidas started I was super excited to work on this model. As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky. Thanks to the Superstar team at Adidas Originals it’s been a super collaborative process with valuable insights shared about the art of shoe making, and now we just look forward to seeing how fans will take to the model, customising it in their own unique and wonderful ways.
10282 LEGO Adidas Originals Superstar launched on July 1st 2021 and is available exclusively at lego.com, LEGO stores, Adidas.com and Adidas stores globally.
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