LEGO® Bugatti 1:1
The LEGO Technic Bugatti 1:1 campaign was an extra boost marketing instrument to amplify the sales of the recently released LEGO Technic Bugatti Chiron set. In its center it features a driveable 1:1 copy of the original supercar, entirely made out of bricks. Nothing was glued and it is powered by 2304 LEGO Power Function motors
| Client: | LEGO Group & Bugatti (Volkswagen) |
| Tasks: | technical feasibility exploration, hardware (arduino) setup, technical documentation, Podcast creation |
| Target: | consumers, technic fans |
| Tech: | - |
| Link: | lego.com/technic |
Selected Work
Pâtisserie Anna Reckmann WebshopBranding, Corporate Identity, eCommerce, Web Design
LEGO® ElbphilharmonieProduct Design, Architecture, LEGO
LEGO® 10264 Corner GarageProduct Design, Architecture, LEGO
LEGO® 10267 Gingerbread HouseProduct Design, Architecture, LEGO
LEGO® Duplo Alexa StoriesVoice, UX, Digital, Amazon, LEGO
LEGO x adidas SuperstarTechnology, Design, Fashion, LEGO
LEGO x VespaTechnology, Design, Fashion, LEGO
LEGO NES RetroPiTechnology, Design, Gaming, LEGO
Roland Berger Corporate WebsiteCorporate Design, Web Design, UX, UI, Technology