LEGO® Bugatti 1:1 Campaign

The LEGO Technic Bugatti 1:1 campaign was an extra boost marketing instrument to amplify the sales of the recently released LEGO Technic Bugatti Chiron set. In its center it features a driveable 1:1 copy of the original supercar, entirely made out of bricks. Nothing was glued and it is powered by 2304  LEGO Power Function motors

Client: LEGO Group & Bugatti (Volkswagen)
Tasks: technical feasibility exploration, technical documentation, Podcast creation, campaign strategy support
Target: consumers, technic fans
Tech: -
Link: lego.com/technic

Selected Work

Pâtisserie Anna Reckmann WebshopBranding, Corporate Identity, eCommerce, Web Design

LEGO® ElbphilharmonieProduct Design, Architecture, LEGO

LEGO® 10264 Corner GarageProduct Design, Architecture, LEGO

LEGO® 10267 Gingerbread HouseProduct Design, Architecture, LEGO

LEGO® Duplo Alexa StoriesVoice, UX, Digital, Amazon, LEGO

Roland Berger Corporate WebsiteCorporate Design, Web Design, UX, UI, Technology