Client: LEGO Group & Piaggio Group
Tasks: product invention, product design, strategy to product
Get a taste of genuine Italian style with the new LEGO Vespa 125 model inspired by the iconic Piaggio Vespa. This elegant 1,106 piece pays tribute to the original Vespa with its pastel pale blue colour, one of the first colours this Italian icon was made in. Fans can further celebrate the heritage of the set by adding a classic 1960s Italian licence plate and the Vespa logo.
Like the original this model is full of beautiful details and sophisticated design touches. From a bunch of flowers in the bike’s basket and spare wheel to the removable engine cover, brick-built engine, kickstand and working steering, this model is sure to be one that is displayed with pride in your home or office to create your own tribute to the always in style, Italian icon. Working with the Vespa team to create this stunning automotive masterpiece was an incredible experience. Recreating the details of the original model to celebrate the classic 1960’s Vespa was one of my favourite parts of designing this set.
Marco Lambri, Head of the Piaggio Group Design Centre: “Working with the LEGO Group was an extraordinary experience, because it brought two dreams – the LEGO brand and Vespa – together, which have the unlimited expressive potential that they offer their fans in common. Two outstanding brands able to span different ages, always able to reinvent themselves because they have the capacity to unite and to build in their DNA. As designers, the challenge was to have the soft shapes of Vespa coexist with the form of LEGO bricks, a challenge I believe we met with flying colours.”
The 10298 LEGO Vespa 125 will be available from LEGO.com, LEGO Stores and other retailers globally from March 1st 2022.
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